Compared efficiency of advertisement banners and contextual sponsored links on the internet
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This presentation of my research dissertation was given for Syntec's Trophy of the Best Marketing Master Dissertation of the year on November 4, 2009.

Franck Largeault
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Thanks : Magali Chautard, Serge Costa, Tom Delanoue, Caroline Dusautoir, Redouane El Amrani, Eric Giammattei, Kiane Goudarzi, Caroline Gréard, Emmanuel Grenier, Xavier Guyot-Sionnest, Hervé Jonlet, Mathilde Karpoff, Amélie Ledeist, Eric Ledeley, PO Leroy, Romain Lesavre, Sébastien Ménard, Maïté Orgogozo, Arnaud Pêtre, Marina Tranet...
And every participant of my study...